We knew the final job entailed digital print and animating various elements, as well as digital animated banners for sport grounds.

First process after concept was finalized was the 3d modeling stage of the paper origami bird with a rigging system that would bend and fold the paper in a natural way, shading and lighting tests during the process.

Final render with paper folds
Final animated bird ready for crowd system R&D

Next step is working out a system to get thousands of bird’s flying and creating text elements, trying multiple systems from particle animations to different crowd packages, we settled on the game of thrones package.

First animated test that finally worked, birds fly in and create a letter with a settle pose… then fly off…

Once everything was a go ahead, we started generating all the letters in the alphabet so designers could create different works for billboard advertising.