After having an intense meeting with the client, we had a good idea of what needs to be created in 3d and what we needed to shoot on set and in studio, first thing was drawing up a story board to get approved

Next step after approval was to get a system down for the rock man and what he’s gonna look like, so we send a Photographer to Capetown, getting some nice rugged rocky images with a paths.

While this stage was going down it was time to do some 3D modeling tests and what system we gonna be using for the final rendered image and TVC’s, finally settling on Redshift.


We new we had to create some landscape to house the rock man inside so testing out a lots of landscape generated software’s, finally settling on one of them.




Final render test, using Redshift
Time has come for the shoot day…


Shoot finally over, hands didn’t work on both bars so gonna comp everything together


Hand painted rocks and details still going on behind the scenes




Digital helicopter and board added, everything comped into scene and rendered with grading and airbrushing, Final size for 5m Billboards and all print elements.
After weeks of work it was time for the tree creature and all the Tv elements with animation and green screen…